Silk&SpoolGuides
Guide · 7 min read

Logo-printed ribbon: what to prepare before you order

Printed ribbon is one of the cheapest ways to make plain packaging look like yours. It is also easy to get wrong. This is the checklist to work through before you send the order.

By the Silk & Spool teamPublished Updated
A roll of black satin ribbon printed with a repeating gold foil mark

1. Get the artwork file right

The single most common delay is artwork that cannot be printed as sent. Before you ask for a quote, have these ready:

  • A vector file: AI, EPS, PDF or SVG. A logo pasted into a Word file or saved as a small JPG will print with soft, blurry edges.
  • Text converted to outlines, so the printer does not need your fonts and nothing reflows.
  • Each colour named, ideally by its Pantone number. "Our green" means something different on every screen.
  • A one-colour version of the logo. Many ribbon print methods print one colour per pass, and a logo built from gradients or shadows may need simplifying.

2. Size the logo to the ribbon

The ribbon's width is the height limit for everything printed on it, and you need a margin on both edges so nothing runs off when the ribbon twists into a bow. On a 25 mm ribbon, that leaves room for a logo around 15 mm high as a rough guide; the printer gives the exact printable height, as the artwork files guide explains. See the ribbon width chart for the full range.

Decide the repeat too: the gap from one logo to the next. Too close and it looks like a pattern; too far and a short bow may show no logo at all. Tie a bow from a plain ribbon, mark where the logo would fall, and set the repeat so at least one full logo sits on the front of every bow.

3. Know the print methods

MethodWhat it looks likeGood for
Hot foilMetallic gold, silver or a colour foil pressed into the ribbonThe classic premium look on satin; simple logos and words
Screen printFlat, solid ink coloursBold one or two colour logos, larger runs
Digital or heat transferFull colour, fine detail, gradientsPhotographic or multi-colour artwork, smaller runs

Not every supplier offers every method, and the best one depends on the ribbon too. Grosgrain's firm surface keeps fine detail sharp; satin makes foil shine. Ask which method they recommend for your artwork on your ribbon, and why.

4. Questions to ask before you pay

Tap each one to see why it matters:

Ask your supplier:

5. Plan around the busy seasons

In the UAE, demand for printed ribbon peaks before Ramadan and Eid, before National Day in early December, and during year-end corporate gifting. Printers' queues get longer at exactly the moment you need them. If your order is for one of those seasons, approve the artwork well ahead, and keep a small stock of plain ribbon in your brand colour as a fallback.

The short checklist

  • Vector artwork, text outlined, ink colours named by Pantone and foils by colour
  • A one-colour version of the logo
  • Ribbon finish, width and colour chosen
  • Logo height and repeat decided, tested on a real bow
  • Quantity worked out with the ribbon calculator, plus spare
  • Proof approved, and a printed sample for a first order

Questions buyers ask

Is grosgrain or satin better for printing a logo on ribbon?

Satin is the better choice for a gold or silver foil logo, and grosgrain is better for fine detail or small text. Satin's smooth, glossy face makes foil shine, which is the classic premium look. Grosgrain's firm, even surface holds a fine line, so a detailed mark comes out crisp. The guide to ribbon finishes compares the two in full.

What file format do I need to send for logo-printed ribbon?

Send a vector file: AI, EPS, PDF or SVG, with all text converted to outlines and each ink colour named by its Pantone number (a foil is named by its colour, such as gold or silver). A logo pasted into a Word document or saved as a small JPG prints with soft, blurry edges, and unnamed colours come out differently on every screen. Add a one-colour version of the logo too, as many ribbon print methods print one colour per pass.

How big can a logo be on 25 mm ribbon?

On a 25 mm ribbon there is room for a logo around 15 mm high. The ribbon's width is the height limit for anything printed on it, and you need a clear margin on both edges so nothing runs off when the ribbon twists into a bow. For a logo with a line of text beside it, 25 mm is the practical minimum; narrower widths suit a short word or a simple mark.

Can I print a full-colour logo with gradients on ribbon?

Yes, but it needs digital or heat-transfer printing, which handles full colour, fine detail and gradients and suits smaller runs. Hot foil and screen print put down one solid colour per pass, so a logo built from gradients or shadows has to be simplified first. Have a one-colour version of your logo ready either way, and ask the printer which method they recommend for your artwork on your ribbon.

How far ahead should I order printed ribbon for Ramadan or National Day in the UAE?

Approve your artwork well before the season, because printers' queues in the UAE are longest just before Ramadan and Eid, before National Day in early December, and through year-end corporate gifting. The lead-time clock usually starts when you approve the proof, not when you first ask. Count back from the day your boxes must be wrapped, and keep a small stock of plain ribbon in your brand colour as a fallback.

Will a re-order of printed ribbon match the first batch?

Only if the printer keeps your settings and colour references on file, so ask before you place the first order. A second batch that is one shade off is obvious as soon as old and new boxes sit side by side. Naming every ink colour by its Pantone number and every foil by its colour, rather than describing it, gives the printer a fixed reference to match on the re-order.